Major accountabilities:

• Develop and implement integrated brand/s plans for assigned product(s)’s to achieve market share and sales targets.
• Analyze relevant industry trends and competitor activities, as well as growth opportunities; translate market intelligence into brand strategies and programs; leverage disease and market knowledge to gain customer insights through the use of appropriate tools and techniques both of the brand as well as competitors.
• Generate brand specific insights through understanding of local key stakeholders mapped and patient journey and brand impact on the medical society; Able to integrate insights to identify gaps and opportunities and translate then to effective and innovative solutions.
• Work collaboratively with business intelligence function to define and shape appropriate market research plans to gather required data and insights
• Communicate effectively with commercial team to ensure the strategy execution, alignment, and partner with cross-functional team (including patient access, Medical, KAM, etc.) to optimize product performance and adjust plans accordingly.
• Engages in a continuous learning journey with KOLs to develop advocacy, identify current and future opportunities and insights
• Work within any given legal framework, Novartis Ethics and Compliance policies

Key performance indicators:

• TA strategy effectiveness e.g. stakeholder adoption, market share, sales performance, profitability
• Time and quality of launch readiness deliverables
• Manage A&P in compliance with budget and timeline
• 100% compliance

Work Experience:

• +2 years disease/product strategy experiences; oncology field and breast cancer disease as prefer
• management experience

Languages :

• English and Mandarin